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Our Brands

Plus Fishing has carefully selected Japanese brands that share the same passion for fishing and the pursuit of excellence. These true icons of the industry stand out for an approach that combines perfectionism, craftsmanship, and technological innovation. Each lure, each rod, and every other type of product is the result of careful design, conceived by anglers for anglers. With their eye for detail, they study the habits of fish, the characteristics of aquatic environments, and the most effective approaches. The result is not simply products, but true works of art that combine aesthetics and functionality.

Despite the use of advanced technologies, craftsmanship remains a fundamental element in production. Many stages of the production process are still carried out by hand by expert artisans. This combination of tradition and innovation goes hand in hand with respect for the ecosystem: research and development are constantly oriented towards the creation of materials and construction processes that have the minimum environmental impact.

Deps

Deps

A company born from Kazumasa Okumura's obsession with seeking big bass. All products are developed according to his fishing philosophy with a revolutionary construction concept. A style widely appreciated internationally by many bass fishing enthusiasts who love powerful and high-quality equipment that they can rely on to achieve the desired result.

Evergreen

Evergreen

Their philosophy of "form follows function" is the cornerstone of their product design. Guided by legendary anglers and subjected to rigorous testing, their products consistently deliver both exceptional aesthetics and unparalleled performance. As a result, the company has become one of the favorites among bass anglers and fishing enthusiasts alike.

OSP

OSP

With the motto "ten years standard," O.S.P has always emphasized that creating products with high standards and lasting durability is an absolute priority. Although a specific timeframe is established for the development of fishing lure, very often it is not strictly adhered to ensure that each new product meets exactly the company's desired standards.

Megabass

Megabass

The tradition of Japanese craftsmanship is exceptionally fused with the pursuit of detail and technological innovation. Meticulous study and research are central to every project, leading to the creation of true works of art, recognized internationally thanks to numerous design awards such as the Red Dot Award, If Design Award and Japan Good Design Award.

Jackall

Jackall

Seiji Kato and Toshiro Ono founded Jackall with the vision of creating products based on their own experiences and their way of life in bass fishing. Their priority has always been to test every idea directly in the field to see reactions and effectiveness. For this reason, the headquarters is on the shores of Lake Biwa and there it is a huge tank where they can test prototypes.

Zenaq

Zenaq

The pinnacle of Japanese craftsmanship. Every rod is entirely produced in the same Japanese factory, completing every part of the process. Continuous trial and error have allowed for the refinement of construction techniques, resulting in the creation of superior blanks. There are no shortcuts to achieving this level of quality, to truly create masterpieces.

Zappu

Zappu

Company specializing in the production of fishing accessories, a fundamental part of the entire fishing ecosystem. From this concept began the design of highly specific products of excellent quality. From the shape to the materials used, it has always brought innovation, setting new standards for the category, helping all anglers to practice this incredible passion.

Yamatoyo

Yamatoyo

Company specializing in the production of fishing lines, the element that connects anglers to the prey of their dreams, with continuous design, experimentation, and production of specific products based on different techniques. Also active in environmental protection, continuing to raise awareness on the subject and develop technologies to reduce pollution.

Golden Mean

Golden Mean

For Buddhism "golden mean" signifies "moderation" as a virtue, being impartial and without excess. This concept aligns perfectly with the idea of creating products from the angler's perspective, gathering tips and insights directly in the field. High-quality objects that are affordable for everyone, suitable for both novice and experienced anglers.

Jackson

Jackson

From its foundation, it has had as its mission to unite the part of technological innovation with the concept that pushes thousands of enthusiasts to practice lure fishing. To accompany this passion with the creation of high-quality products that reflected the needs of all fishermen and earned a prominent place in the imagination of fishing with artificial baits.     

D-Claw

D-Claw

High quality and innovation are the characteristics that best describe D-Claw products, developed entirely based on experience and sensations, tested extensively in various parts of the world with a multitude of fish, without compromise. Even for existing products, there is a continuous verification to further improve their quality and effectiveness.

Daysprout

Daysprout

Leading company in the production of equipment dedicated to trout fishing, both for native and trout area. In recent years, it has become increasingly known and appreciated thanks to the introduction of highly specific products on the market that meet the needs of the most demanding anglers, those who seek even the smallest detail capable of making difference.

Eclipse

Eclipse

Specializes in the production of rods and lures dedicated to techniques performed in saltwater. The quality of their products blends perfectly with continuous research and technological innovation, which results in highly effective products. More and more anglers are discovering and appreciating the ideas and progress that are enriching the fishing world 

Engine

Engine

A young company dedicated to producing top-quality equipment specifically designed for bass fishing. The production concept is centered around product specificity, offering unique and innovative solutions for fishing rods and conducting in-depth studies on the form and functionality of lures and accessories to assist anglers in achieving successful catches.

Bunny Walk

Bunny Walk

Established in 2012 with the aspiration of fostering a deeper understanding of the significance of polarized sunglasses for fishing and providing high quality products. Leveraging our technology and expertise as a specialized sunglasses brand, we offer comfortable, lightweight, and high-performance products that perfectly meet the needs of European anglers.